Find Your Sweet Spot
Maximize your sale with the perfect plan to bring it to market.
Each property has it's own unique sweet spot in the market that will obtain the largest net sales price for the seller.
The biggest mistake sellers make is assuming their home will sell for what it’s worth. The reality is far more complicated. Buyers are individuals with their own personalities, goals, and objectives. They each search for a home based upon a unique formula of price, location, features, and condition. Some buyers want move-in ready premium condition homes, others want bargains and don’t care about condition, some are willing to pay top dollar and others will only accept deep discounts. These differences create a value range for your home.
Our process is designed to thoroughly and methodically evaluate your home’s current condition and current market dynamics to determine your home’s current value range. Next, we analyze what it would take to move your home’s value higher in the range, what it would cost to do so, and the time necessary to complete the process. Finally, we help you determine the potential return on investment for various options and scenarios to discover the solution yielding your maximum net equity.
In real estate the most common mantra you hear is, “location, location, location.” However, when selling your home your mantra should be PREPARATION, PREPARATION, PREPARATION. You need a strategic plan to quickly assess the home’s current condition, and determine what (if any) improvements to make before listing the home for sale.
Pricing the home either gives the buyer leverage over the seller, or the seller leverage over the buyer. Savvy sellers want to tilt the odds in their favor, but don’t be fooled into thinking you have to under price your home in order to gain leverage in the negotiation.
All of our pricing recommendations are based on a combination of state-of-the-art AI analysis, traditional comps review, street level hyper-local strategic assessment, framed against your personal goals and objectives. We go further, and dig deeper, to provide a pricing strategy uniquely tailored to you, rooted in reality, with a high likelihood of success.
Attracting buyers that are unqualified, unmotivated, and unsure of what they want is a recipe for disaster. Most agents focus on promotion that brings ANYONE into the home because your listing is a lead generator for their future business. Sadly, this has nothing to do with getting your home sold quickly and for top dollar.
Our promotion reaches the right type of buyer by applying market research, consumer demographics, technology tools, extensive networking, and good old fashioned sales skills to cut through the noise and get your home noticed.
Our focus is always on your long term goals and objectives. We frame each decision, concession, and compromise around those objectives so your actions align with the goals you seek.
We approach negotiation by methodically applying proven principles routed in careful listening, thoughtful consideration, and the continual reframing of our opponent’s position until we can reach an agreement, or an end point. We don’t seek conflict. We seek understanding. Our goal is to help our adversary see your position as an acceptable outcome and take it for their own. As such, our negotiated agreements are less stressful and more likely to reach the settlement table.
Now that the offer has been accepted it's time to perform. That means both parties need to comply with the terms and conditions contained in the agreement. There are certain things both parties will need to do, and there are deadlines to complete them. Rest assured we will do everything we can to make the process smooth and uneventful. However, in the event that we encounter problems on the way to closing we will work to provide creative solutions to keep the deal on track and get you to closing.